Trademark World
Magazines such as Trademark World provided a vehicle for practitioners and academics to exchange ideas about the ways intellectual property was evolving. For many practitioners too busy to read academic journals, it was a good forum to get a taste of the combination of theory and practice. While some may regard these magazines as an outlet of companies such as Interbrand, when Jeremy Philips became its editor, it became a space for academics, practitioners and students to get quick information about intellectual property. These journals became predecessors of other information-related initiatives that characterised the twenty first century, such as influential IP blogs, mainly the IP Kat.
 
References:
 
John Murphy, Brand Valuation (Random House, 1990)
 
John Murphy, Brand Strategy (Director Books, 1990)
 
John Murphy, Brands: The new wealth creators (New York University Press, 1997)
 
John Murphy, Brandfather: The Man who invented Branding (Book Guild Publishing, 2017)
 
Jeremy Phillips and Alison Firth, An Introduction to Intellectual Property (Butterwoths, 1990)
Trademark World